Omnilivery

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Omnilivery

Omnilivery turned city streets into a proof of mobility. Instead of advertising an accessibility product, OMNI enabled real wheelchair users to become Uber Eats couriers in Paris, demonstrating speed, autonomy, and independence in everyday life. Shot raw and shared organically, the action challenged perceptions of disability, reached millions without paid media, and fundamentally changed how society sees who is allowed to move, work, and belong in public space.


Awards

  • D&AD WOOD pencil

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Details

Credits

  • Entrant Company
    • Saatchi & Saatchi France
  • Advertising Agency
    • Saatchi & Saatchi France
  • Production Company
    • Méchant
    • Prodigious Paris
  • Client
    • Omni
  • Brand
    • Omni