National Portrait Gallery Rebrand

Encapsulated by the idea ‘a living portrait of Britain’, three principles brought the Gallery to life: Timeless & contemporary: Balancing classic and modern, the brand should sit alongside its Grade I listed home, work for its historic and contemporary collections, and appeal to a huge range of audiences. The power of portraiture: We created a framework with the vast Collection at its centre – an identity that preserves artwork integrity. Full of life: More than a Gallery; a shop, café, restaurant, learning centre, and even a night out. The brand means different things to different people.