Mode Brand Identity

Mode was founded on a belief in the universal power of data. With the goal to expand its audience beyond analysts and into the enterprise market, Mode needed an identity that captured its independent spirit, technical sophistication, and approachability both as a company and a platform. Shifting modes is the core behaviour of the identity system. An analogous green palette, a variable typeface paired with more hardworking faces, and a constantly shifting graphic language of modular shapes allows Mode to quickly switch from exploratory to analytical expressions.