McDonald's

With over 60 million touchpoints every day, packaging matters. Pearlfisher partnered with McDonald’s for a multi-year redesign of the brand’s global packaging system. At the center of the redesign is a graphics system which serves as a single visual framework for the brand’s portfolio of products, capable of transforming the modern expression of the global icon and evolving brand perception along the way. The renewed packaging design brings a sense of joy and ease to the brand through bold graphics.