Bee Loop Honey Pot

Bee Loop stood out for me because of the simplicity of the idea and the purity of the execution. It was both beautiful and sustainable.

• Andrea Maloney Richards

• Director

• Andrea Maloney Design

Sustainability is the hot topic when it comes to packaging design. Transporting an over-packaged product massively affects its carbon footprint. As a jury we must champion ideas and creativity but it is also our duty to judge keeping in mind the broad spectrum of issues of the environmental crisis. I believe this honey pot project is not only beautiful but it tackles many of these issues. Sadly it only works on a micro-distribution environment, but it delivers the true essence of the circular economy in the most poetic way.

• Yeonju Yang

• Creative Director

• Yard