Line 'Em Up
Line 'Em Up
The park has long been basketball’s cultural heartbeat—but something’s been missing. While most courts include NBA lines, virtually none feature the WNBA three-point line, subtly signaling exclusion. Line ’Em Up changes that. By painting WNBA lines in Fire Orange on park courts nationwide, the initiative turns a design flaw into a lasting symbol of inclusion. On the blacktop, lines shape behavior. These new lines create new standards—embedding women’s basketball into the game itself, and ensuring the next generation grows up seeing it as part of every level of play.
Awards
D&AD Pencils
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Details
- Categories
- Year
Credits
- Entrant Company
- JOAN Creative New York
- Advertising Agency
- JOAN Creative New York
- Design Agency
- JOAN Creative New York
- Production Company
- JOAN Studios New York
- Client
- WNBA
- Brand
- WNBA
