Brand of the Match

As over 150 sponsors crowded Colombian football jerseys, Aguila chose not to compete for more space. Instead, we redesigned the Player of the Match trophy, the one object guaranteed to appear in the most shared photo of every game. Customized for all 20 teams and deployed across 121 matches, the trophy transformed a ceremonial moment into a live brand intervention, subtly blocking rival logos and turning Aguila into the true Brand of the Match.