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4th Judge

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4th Judge

The 4th Judge introduced the first AI-powered boxing judge. Trained on over a century of data, the system analysed fights in real time, scoring rounds alongside official judges. Debuting during a major title fight, it provided an objective, data-driven scorecard to compare against human decisions. By bringing transparency to one of boxing’s most controversial elements, the work transformed judging from a hidden process into a visible, debatable part of the sport.


Awards

  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • BigTime Creative Shop Riyadh
  • Brand
    • The Ring
  • Advertising Agency
    • BigTime Creative Shop Riyadh
  • Design Agency
    • BigTime Creative Shop Riyadh
  • Production Company
    • Bumblebeat
    • Flavor Studio
    • Genosha
  • Client
    • The Ring Magazine

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