IIOME

In 2025 the Lionesses won the Euros, again. The first team in English history to win on foreign soil. We were challenged to celebrate this historic win by elevating the original HOME campaign to even greater heights. We started by turning "HOME" into "IIOME". A tiny twist that cemented the Lionesses' status as back-to-back champions. But this historic achievement demanded the ultimate stage. So we turned the plane carrying the Lionesses home into our canvas. The flight itself became a cultural event. Every major national news outlet broadcast it live as millions watched football come home.