If You Can Take It, It's Yours

Selleys Liquid Nails is not a super glue. It's a serious construction adhesive with 400kg of holding power per square meter. But the builders who buy it don’t give a shit about words. They want proof. So we built a billboard that doubled as a torture test and stuck a kayak, arcade machine, even a marlin to it with nothing but Selleys. Then we threw down the gauntlet: If you can take it, it’s yours. Pedestrians tried. Builders had a go. Australia’s second strongest man grunted and failed. Every tug, heave and swear word was captured as undeniable proof of one thing: If it’s Selleys, it works.