HerShe

Her. She. Noticed? For the 2020 International Women's Day, Hershey’s didn’t make commemorative packages, it made an exhibition. The brand turned the real packaging into a canvas and invited artists to create something from scratch specifically for the Her and She wrappers. Within a few days, the limited edition was sold out. Hershey’s also opened its social networks to all women to participate, inviting illustrators, writers, singers, dancers and many more to share their work to be featured in the HerShe Gallery. In one week the brand received one billion total impressions and $300k in earned media.