Open for entries
Sign in

Basket

Your basket is empty

Content warning

Some of the archive content you are about to access might be of a sensitive nature. Please confirm your age below.

I am under 18

Have a Word

Video placeholder image

Have a Word

Misogynistic behaviour is often a precursor to violence, yet men remain passive bystanders when witnessing it. Ogilvy helped to break this inertia and bystander attitude with a simple yet powerful call to action – ‘have a word with yourself, then your mates’ – designed to change men’s behaviour. In a raw and unflinching integrated campaign, it tells men who stand by and allow misogynistic behaviour to happen that they too are involved: they should ask themselves whether it’s acceptable to witness it but do nothing.

D&AD pencils

  • D&AD WHITE pencil
  • D&AD GRAPHITE pencil

Details

Credits

What did the judges have to say?

D&AD Jury

It's a simple messaging campaign advocating men to speak up and call out gender-based violence.

  • ElsaMarie D’Silva

  • Founder

  • Red dot foundation (safecity)

Have A Word is a refreshing solution to an age-old issue that is still embedded in modern-day society. It squarely puts the onus on men to question their own cowardice and to speak up to get their mates to shift their behaviour and their misogynist biases. It steers away from blaming women for being the instigators or being fearful victims.

  • Ruchi Sharma

  • Founder and CCO

  • HumanSense

More winners

Impact

Other winners

Direction