10 Years in Brooklyn

Wieden+Kennedy had the opportunity to create an anthem piece for the Nets’ 10th year anniversary in Brooklyn. But rather than producing another hype reel, the agency opted to celebrate the Brooklyn way by passing the mic to the community – demonstrating that this team isn’t just located in Brooklyn, it belongs to Brooklyn. The campaign combined unscripted interviews from the Nets’ first ‘lifelong’ fans with visuals shot to create a love letter to Brooklyn. The children speak to the highs, lows, and beauty of growing up in Brooklyn – drawing perfect parallels to the Nets and their journey over the last decade.