Accessibility - The Greatest
Accessibility - The Greatest
The Greatest is a short film showcasing Apple’s ongoing commitment to accessibility. It aims to raise awareness of Apple’s accessibility innovations, and was consciously representation disabilities in a new way by celebrating people’s abilities in everyday moments. The cast played a core role in the creative process, sharing their personal experiences to ensure a truthful representation of their world. The script was then crafted to faithfully express that reality, resulting in a film uniquely conceived, created, and scored by the cast.
D&AD pencils
Details
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Credits
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- Brand
- Apple
- Advertising Agency
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