Content warning

Some of the archive content you are about to access might be of a sensitive nature. Please confirm your age below.

I am under 18

Dear Customer

Video placeholder image

Dear Customer

HSBC Argentina's advert captures a clichéd bank robbery but with a twist. Rather than hearing what thieves would say in a typical robbery, the advert instead taps into the language of an online scan, and shows how victims act when they face this type of threat.


D&AD pencils

  • D&AD WOOD pencil

Details

Credits