Haps

The UK supplement category is dominated by minimal, clinical branding that prioritises credibility over character. As a new company targeting younger, culturally aware consumers, the challenge was to create a distinctive, optimistic brand without losing trust in a regulated space. We built an identity system that treats joy as a functional asset. The haps logo curves into a smile, embossed into every tablet — embedding the identity into the product itself. Bold typography, vibrant colour and a direct, conversational tone create a scalable, culturally relevant brand world.