Evil Ray

Evil Ray is calling the sun out for what it is: an evil entity trying to kill us all. In a country with some of the world’s highest UV and skin cancer rates, the brand set out to disrupt complacency around sun protection. Built to shield humans from lethal rays, Evil Ray summons a mischievous, otherworldly spirit that can’t be ignored. Potion-inspired bottles, tombstone labels, a supernatural palette and an irreverent tone command attention, entertain and educate. With tarot animations telling the Story of Evil, the brand reframes sun protection as an everyday act of survival.