FIL Guadalajara 2025 (Guadalajara International Book Fair )

We developed the graphic campaign for the 2025 Guadalajara International Book Fair (FIL). Our work celebrates the cultural and literary exchange between Guadalajara and the Guest of Honor city, Barcelona, through a visually iconic concept that combines literature, flowers, and vibrant colors. We convey all these references through a quote from one of the most universal writers from Barcelona, Mercè Rodoreda, which says: “Vindran les flors” (“the flowers will come”), to highlight the cultural blooming that Barcelona will bring to the fair.