12 Matcha
12 Matcha
Water, air, matcha. From this simple formula, 12 Matcha emerges as a contemporary ritual in the heart of New York. Created with Base Design, the brand brings centuries-old tea craftsmanship into a modern, design-led context. More than a café or product, 12 Matcha is conceived as an experience of calm, precision, and vitality, where tradition and modern life meet through taste, space, and identity.
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D&AD Annual 2026
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