Ford's Michigan Central Open
Ford's Michigan Central Open
Ford could've left Detroit for Silicon Valley to become the global leader in transportation innovation, but instead, it doubled down on its hometown despite decades of economic decline. A once-decaying train station transformed into an innovation hub with a deeply designed public experience. Art, architecture, storytelling, and music invited people in and sparked a movement. Mayor Mike Duggan put it best: “This was a day Detroiters have waited to see for 40 years, and it was worth the wait. Ford didn’t just restore a building—it restored belief. And that’s immeasurable.”
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Civic Entertainment Group
- Brand
- Ford
- Production Company
- Killian and Company
- Jesse Collins Entertainment
- Client


