For Papa!
For Papa!
To launch Instacart’s “Preference Picker,” we created a retro-futuristic musical directed by Spike Jonze and starring Ben Stiller and Benson Boone. By turning banana selection into spectacle, the film embedded product demonstration within entertainment, transforming a functional feature into a memorable Super Bowl commercial.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
- Categories
- Countries
- Year
Credits
- Advertising Agency
- Production Company
- Final Cut
- MJZ Los Angeles
- Brand
- Instacart
- Client
- Instacart San Francisco
- Entrant Company
