For Papa!

For Papa!

To launch Instacart’s “Preference Picker,” we created a retro-futuristic musical directed by Spike Jonze and starring Ben Stiller and Benson Boone. By turning banana selection into spectacle, the film embedded product demonstration within entertainment, transforming a functional feature into a memorable Super Bowl commercial.


Awards

  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Pencils

Credited Pencil winners... you kept creativity alive. Now take home the proof.

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