F1 Haptic Trailer

To draw interest for the new Brad Pitt movie Apple created a world first haptic-enabled trailer for iPhone users. Available worldwide on the Apple TV app, the trailer uses vibration feedback to simulate the visceral feel of Formula One racing. Every engine rev, gear shift and crash vibrates through the iPhone. The trailer leverages the iPhone’s Taptic Engine to deliver vibrations that sync with the onscreen action as Brad Pitt straps in for some high-speed runs. Every vibration has been designed and implemented individually, frame by frame. Experience it: scan QR code at end of case study.