Expedition Impossible

Columbia gear is tough enough to take you to the ends of the Earth. But how do you prove that when there is no edge? You challenge the one group of people determined to find it: flat earthers. Columbia offered to give away the entire company to anyone who could prove the Earth is flat - turning a conspiracy into an open invitation for exploration. The result sparked the curiosity of flat earthers, entertained outdoor fans, and thoroughly concerned the finance department. Proving that their tagline - Engineered For Whatever - really means whatever.