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Engineered for Whatever

Engineered for Whatever

'Engineered for Whatever' redefines outdoor advertising by trading serenity for survival. A tightly constructed sequence of escalating set pieces sees Columbia's gear endure extreme and absurd scenarios. Shot with visceral intensity and laced with dark humour, the film turns product testing into a spectacle, redefining how the outdoors is portrayed on screen.


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two black flies

D&AD Annual 2026

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