Bad Idea

The hero film opens with a YETI Tundra Cooler flying off the back of a truck and tumbling through the mud. This kicks off a kaleidoscopic fever dream of worst-case scenarios in the mind’s eye of the female lead. As she imagines what could unfold, the witty voice over rattles off reasons why giving a YETI is a terrible idea. But the truth is, every “disaster” looks kind of amazing. And as the adrenaline builds, so does her resolve. By the end, she commits: this might be the worst idea she’s ever had… but it’s also the best. She’s getting the YETI.