Dirty Business

To launch Dirty Business, Channel 4’s exposé of Britain’s sewage scandal, we created an unignorable symbol of an ignored crisis.‘The Fountain of Filth’ was a working 10m installation featuring bronze-like figures—families, swimmers, children—vomiting polluted water, while above them a water company boss was counting his money. Part artwork, part outrage engine, it transformed hidden infrastructure failure into a visceral public spectacle—forcing the issue, and the show, into the national conversation.