Bumpboards

Instead of traditional advertising, Citroën redirected its budget to replace dangerous speed bumps with safer, branded ones. This initiative, called Bumpboards, not only improved road safety but also made Citroën a part of drivers’ daily experience. By providing a long-term, practical solution, Citroën turned a common road hazard into an opportunity to engage its target audience in a direct, non-intrusive way. The campaign successfully reinforced Citroën’s commitment to safety, innovation, and community, while aligning the brand with its audience’s real-world needs.