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A Seat at the Table

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A Seat at the Table

Women’s Day in South Africa celebrates the strength and progress of the nation’s women, but recently that meaning has diminished. Allan Gray wanted to reframe the narrative and mark the day in a way that celebrated the potential each seat holds. Enter, A Seat at The Table: an interactive exhibition where guests were immersed into the lives of pioneering women through the diverse seats they once occupied. Through a gallery-style display, blended with binaural audio experiences, we inspired women to not only claim a seat at the table, but to be empowered to take any seat, at any table.


Awards

  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • Accenture Song South Africa
  • Brand
    • Allan Gray
  • Advertising Agency
    • Accenture Song South Africa
  • Design Agency
    • Accenture Song South Africa
  • Production Company
    • Accenture Song South Africa
    • The WorkRoom Audio Post
  • Client
    • Allan Gray Proprietary