Build to Move
Build to Move
Build to Move reimagines the school playground as an open-ended modular system. Inspired by LEGO’s modular design DNA and Nike’s movement expertise, oversized sport bricks can be lifted, combined, and rebuilt by kids to create their own routes and challenges. Instead of fixed equipment or instruction-led exercise, children design how they move—turning daily recess into a playful, creative workout that changes every day.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
- Categories
- Countries
- Year
Credits
- Brand
- LEGO
- Nike
- Client
- Entrant Company
- Advertising Agency
- Design Agency
