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Build to Move

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Build to Move

Build to Move reimagines the school playground as an open-ended modular system. Inspired by LEGO’s modular design DNA and Nike’s movement expertise, oversized sport bricks can be lifted, combined, and rebuilt by kids to create their own routes and challenges. Instead of fixed equipment or instruction-led exercise, children design how they move—turning daily recess into a playful, creative workout that changes every day.


Awards

  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • Our LEGO Agency Denmark
    • Our LEGO Agency Shanghai
  • Brand
    • LEGO
  • Advertising Agency
    • Our LEGO Agency Denmark
    • Our LEGO Agency Shanghai
  • Design Agency
    • Our LEGO Agency Denmark
    • Our LEGO Agency Shanghai
  • Client
    • Nike Shanghai
    • The LEGO Group