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21 Days of Silence

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21 Days of Silence

Since 2014, 30,411 refugees have drowned in the Mediterranean, a tragedy largely ignored as Europe tightens border policies, leaving aid to private groups like Sea-Eye. To reignite public debate and make this immense loss tangible, we established a special memorial room at Munich's Gasteig. There, each lost life was honored with an individual minute of silence, totaling 30,411 minutes – 21 days. Every minute featured a unique, real-time AI-generated video linked to personal victim data. These 30,411 one-minute videos were streamed live online, reaching audiences locally and across Germany.


Awards

  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • Ogilvy Germany
    • thjnk Germany
  • Brand
    • Sea-Eye
  • Advertising Agency
    • Ogilvy Germany
    • thjnk Germany
  • Production Company
    • loved
    • Umbrella Collective
    • White Rabbit Budapest
  • Client
    • Sea-Eye