Creative Briefing Training for Teams
Help your team create smart briefs that inspire great creative work.
Follow this masterclass to get an email the next time it's scheduled.
A good brief can mean the difference between stale creative and award winning work. The latter being something that yellow pencil-winning CSO Kit Altin, our Masterclass leader, knows all about. This one-day online or in-person Masterclass will give your team the tools to shape successful springboards, and how to get the best brief out of a client or stakeholder.
The quality of a brief can make or break your project. It’s obvious really, but it’s amazing how many bad briefs still find their way into creative departments. In this session your team will learn all they need to make sure briefs are smart, interesting and inspiring. And, of course, brief.
Over the course of this Masterclass they’ll cover both the intellectual and the imaginative sides of creating a great brief,learn how to develop a strong proposition that can spark a smart strategy and be a springboard for great creativity. Find out how to inspire people in 15 minutes flat, how to engage creative minds, and a whole load of tips, traps and troubleshooting based on years of industry experience. And finally, they’ll leave the day knowing exactly what a good brief involves (and a bad one) and learn the right questions to ask.
Who it's for:
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Creatives, account planners and strategists
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Account executives
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Anyone tasked with the challenge of writing a creative brief
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Members of marketing departments and internal creative agencies
By the end of this workshop your team will:
- Be able to simplify and distil complex briefs quickly
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Have a range of tips and tools to make your briefs and briefings springboards for great creative
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Be able to write briefs with creativity and confidence
Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more.
