Freelance Art Director & Consultant
Mrs.McGuinty Ltd.
President's Award Recipient — 2014
Art direction for advertising creatives
Overview
Enhance your Art Direction in this one-day workshop from industry great, Alexandra Taylor
This one-day Masterclass will equip you with the golden rules of Art Direction. Led by the award-winning industry icon Alexandra Taylor, you’ll leave feeling creatively refreshed, renewed and ready to experiment with the world of visual communication.
Course Leaders
Freelance Art Director & Consultant
Mrs.McGuinty Ltd.
President's Award Recipient — 2014
By the end of this workshop you will
- Get a deeper understanding of related disciplines such as digital, illustration, graphic design, photography and typography
- Practise to perfect: understand the critical importance of visual balance, composition, tone and appropriate execution
- Gain a renewed enthusiasm for the craft of art direction and the motivation and confidence to experiment
Who it's for
- Art directors and designers with some experience who wish to improve their skills
- Would-be art directors and designers looking to learn from a leader in the field
- New creatives or those who’ve done some design work, but wish to fully exploit their talent
- Anyone with some design skill who wishes to learn more about the arcane art of art direction
What you'll need
- A laptop
Language
- English
Need to train your team?
Select any of our courses to run for your team. Get in touch to find out more.
Testimonials
'Really engaging session and great opportunity to learn from an advertising heavyweight'
Droga5
Art Director
'Amazing, really incredible insight from a legend in the business'
AprilSix
Senior Designer
'Valuable, educational and enjoyable!'
TMW Limited
Copywriter