Freelance Art Director & Consultant
Mrs.McGuinty Ltd.
D&AD Course Leader
Art direction for advertising creatives
Overview
Enhance your Art Direction in this one-day workshop from industry great, Alexandra Taylor
This one-day Masterclass will equip you with the golden rules of Art Direction. Led by the award-winning industry icon Alexandra Taylor, you’ll leave feeling creatively refreshed, renewed and ready to experiment with the world of visual communication.
Course Leaders
Freelance Art Director & Consultant
Mrs.McGuinty Ltd.
D&AD Course Leader
By the end of this workshop you will
- Get a deeper understanding of related disciplines such as digital, illustration, graphic design, photography and typography
- Practise to perfect: understand the critical importance of visual balance, composition, tone and appropriate execution
- Gain a renewed enthusiasm for the craft of art direction and the motivation and confidence to experiment
Who it's for
- Art directors and designers with some experience who wish to improve their skills
- Would-be art directors and designers looking to learn from a leader in the field
- New creatives or those who’ve done some design work, but wish to fully exploit their talent
- Anyone with some design skill who wishes to learn more about the arcane art of art direction
What you'll need
- A laptop
Language
- English
Need to train your team?
Select any of our courses to run for your team. Get in touch to find out more.
Upcoming dates
2 February 2026
09:30–17:00
In-person
Shoreditch, London
1
6 July 2026
09:30–17:00
In-person
Shoreditch, London
1
Testimonials
'Really engaging session and great opportunity to learn from an advertising heavyweight'
Droga5
Art Director
'Amazing, really incredible insight from a legend in the business'
AprilSix
Senior Designer
'Valuable, educational and enjoyable!'
TMW Limited
Copywriter