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Strategy 101

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Strategy 101

On-demand

£175 (GBP only)

Next

Level

Beginner

Overview

Learn how to use strategy as your silver bullet when it comes to crafting creative campaigns

Look at award-winning examples to discover what makes great work, and investigate audience behaviour to find out what makes them tick.

Who's it for

  • Those at the start of their creative careers, unsure what creative strategy is and the role it plays
  • Strategists and planners wanting to strengthen their skillset
  • Designers wanting to improve their creative strategic thinking
  • Career changers exploring the role strategic thinking plays in the creative process
  • Those needing to sell the strength of strategy to clients or creatives

By the end of this workshop you will

  • Explore how strategy and creative successfully work together
  • Investigate audience and user, and how to place them at the heart of your creative strategy 
  • Build empathy with your audience and skills to understand people
  • Improve your creative briefing process - from both a strategic and creative point of view
  • Understand the importance of authenticity and know how to approach any brief in an informed way as a part of your strategy training 
  • Learn key elements of behavioural science to build a compelling strategy
  • Learn from a roster of top tier strategists and creatives and apply their principles