What is strategy?
- Delivery On-demand
- Price
- Free
Strategy 101
Overview
Learn how to use strategy as your silver bullet when it comes to crafting creative campaigns
Look at award-winning examples to discover what makes great work, and investigate audience behaviour to find out what makes them tick.
Who's it for
- Those at the start of their creative careers, unsure what creative strategy is and the role it plays
- Strategists and planners wanting to strengthen their skillset
- Designers wanting to improve their creative strategic thinking
- Career changers exploring the role strategic thinking plays in the creative process
- Those needing to sell the strength of strategy to clients or creatives
By the end of this workshop you will
- Explore how strategy and creative successfully work together
- Investigate audience and user, and how to place them at the heart of your creative strategy
- Build empathy with your audience and skills to understand people
- Improve your creative briefing process - from both a strategic and creative point of view
- Understand the importance of authenticity and know how to approach any brief in an informed way as a part of your strategy training
- Learn key elements of behavioural science to build a compelling strategy
- Learn from a roster of top tier strategists and creatives and apply their principles