Creating for TikTok: strategy fast track
- Delivery On-demand
- Price
- Free
Connective strategy
Overview
In this on-demand Strategy course you’ll get under the skin of your audience and learn what makes them tick, and how to ensure your strategy lands and resonates
You’ll look into research, mapping journeys and explore the concepts of empathy and ethics. This is a vital course for anyone building their skills as a strategist, and wants to build authentic campaigns that audiences connect with.
Who it's for
- Those pursuing a career as a creative strategist
- Anyone needing to brief a creative team
- Existing strategists looking for a refresher on core skills
- Those looking to boost strategist thinking for their roles in communications, marketing, or advertising
By the end of the workshop you will
- Explore ways to research and understand your audience
- Understand the importance of empathy
- Think creatively about how you research
- Explore your audience's journey and the touch points you need to consider
- Explore the ethical considerations when using bias
- Understand how to find your brand's authentic voice