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What is strategy?

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What is strategy?

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StrategyD&AD Campus

Overview

A micro-Masterclass in strategy

What does it really mean to think strategically in the context of ideas, campaigns, audiences and the creative process? 

Course curriculum

  • Welcome to 'What is Strategy?'

  • What is strategy?

  • How strategy works

  • Why strategy is important

  • What is a creative brief?

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