CEO
Unit Creative Ltd
D&AD Course Leader
Emotions in video storytelling
Overview
How to use emotional storytelling to create captivating video content
In a multi-fragmented, multi-platform world where attention is measured in seconds not minutes, this Masterclass will give your organisation the shortcuts to ensure the work connects with audiences. Employing the power of emotion, your team will learn how to create video content that really connects from pitch to production.
Course Leaders
CEO
Unit Creative Ltd
D&AD Course Leader
Who it's for
- Junior or mid-level marketeers who need to sustain an audience's attention
- Creatives in advertising seeking to improve their video storytelling skills
- Creatives needing to develop multi-platform stories and impactful video content
- Brand marketers wanting to tell emotionally driven stories
- Anyone wanting to sharpen their video narrative skills
By the end of the work shop you will
- Understand the power of emotionally-driven video storytelling
- Know how to think video-first when developing brand stories
- Explore how stories can seamlessly cross channels
- Apply the principles of emotion to develop a story
- Know how to judge the right emotion and tone when developing a brand-led story
Ready to get your team started?
Our team training courses can be customised to suit the needs of your business. Get in touch to discuss tailoring for location, class size, learning aims and more.
Testimonials
This class was equal parts inspirational and tactical, a great primer on ways to add emotion to any script and video project.
Senior Copywriter
A great session that offered me some fresh perspective on the challenges of story telling especially in a commercial setting. Welcoming and informative.
Liquid Light
Designer
An informative and insightful introduction to storytelling that made me want to dive in further in my own time.
Mid-Weight Designer