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Storytelling part 2

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Storytelling part 2

On-demand

£55 (GBP only)

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Tags

D&AD CampusStorytelling

Level

Beginner

Sessions

1

Overview

So you’ve got a handle on the basics, now it’s time to take it to the next level

This Part 2 of our full on-demand storytelling course helps you get to the heart of your brand’s story, and how to best communicate it with the world.

Who it's for

  • This course is for everyone who wants to understand how and why to use brand stories
  • You might be working in a creative or branding studio, in-house as a marketeer within a brand, or starting a brand yourself

By the end of this workshop you will

  • Understand how to find and articulate a brand story
  • Develop the brand story across different touchpoints
  • Learn how to keep brand stories relevant and fresh over time
  • Explore telling stories through tone of voice and visual identity

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