Company Director
so&so pictures
D&AD Course Leader
Storytelling part 3
Overview
You’ve covered the basics, honed your craft and now it’s time to seal the deal
This is the final part of your Storytelling adventure where you’ll learn about the best way to apply your brand story over multiple platforms.
Course Leaders
Company Director
so&so pictures
D&AD Course Leader
You will explore
How to apply effective storytelling
The potential and limitations of different channels to tell stories
How to tell stories in the digital space
Transmedia storytelling
Who it's for
- This course is for everyone who wants to understand how to use stories for more effective marketing and brand communications.
By the end of this workshop you will
- Understand your business problem, your audience and the context of your story
- Learn the potential and limitations of different channels to tell stories
- Develop effective immersive stories in the digital space
- Use multiple platforms to further engage your viewer at different touchpoints