Planning Director
Leo Burnett London
White Pencil Jury 2015
Briefing your creative team
Overview
A good brief can mean the difference between stale creative and award winning work
The latter being something that Kit Altin, our Masterclass leader knows all about.
Course Leaders
Planning Director
Leo Burnett London
White Pencil Jury 2015
Who it's for
- Creatives, account planners and strategists
- Account executives
- Anyone tasked with the challenge of writing a creative brief
- Members of marketing departments and internal creative agencies
By the end of this workshop you will
- Be able to simplify and distil complex briefs quickly
- Have a range of tips and tools to make your briefs and briefings springboards for great creative
- Be able to write briefs with creativity and confidence
Need to train your team?
Select any of our courses to run for your team. Get in touch to find out more.