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Projecting Life

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Projecting Life

We created Projecting Life for Tommy’s to raise awareness of the charity’s groundbreaking research to tackle miscarriage and baby loss. Inspired by conversations with bereaved adults across the UK, the film reflects how pregnancy loss impacts people not just in the moment but throughout their lives. In the story, a child skips through a park and we reveal through puddles that they exist only as a reflection, symbolising the profound absence felt after losing a baby. The film ends with hope as children—real and reflected—look up at a rainbow kite, signifying healing and possibility after loss.


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Details

Credits

  • Entrant Company
    • Special London
  • Brand
    • Tommy's, The Pregnancy and Baby Charity
  • Advertising Agency
    • Special London
  • Design Agency
    • Special London
  • Production Company
  • Client
    • Tommy's, The Pregnancy and Baby Charity