Sightwalks

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Sightwalks

We designed a tactile signage system that helps visually impaired individuals identify nearby services by tapping the sidewalk with their cane. Following a universal pattern, horizontal bars on the sidewalk indicate tiles with vertical lines that represent different businesses. For example, one line is a restaurant, two lines a bank, and so on. This system allows blind individuals to navigate independently without needing assistance. It’s a simple, low-tech, large-scale solution that positively impacts their daily lives.


D&AD pencils

  • D&AD YELLOW pencil
  • D&AD YELLOW pencil
  • D&AD YELLOW pencil
  • D&AD GRAPHITE pencil
  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • Circus Grey Peru
  • Brand
    • Cemento Sol
  • Advertising Agency
    • Circus Grey Peru
    • APOYO Comunicación
    • Dinamo
  • Design Agency
    • Circus Grey Peru
  • Production Company
  • Client
    • UNACEM