Made to Share
Award: Yellow Pencil
Yellow Pencil / Press & Outdoor / Poster Campaigns / 2025
Award: Graphite Pencil
Graphite Pencil / Writing for Design / Packaging
Award: Wood Pencil
Wood Pencil / Packaging Design / Limited Edition
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Press Adverts
A bar of Cadbury Dairy Milk is made up of 36 chunks. It is literally Made to Share. And there is no better way to demonstrate that fact than with the packs themselves.
So Cadbury redesigned their bars of Dairy Milk to be shared proportionately, rewarding the generous ones amongst us with the largest share. Each pack was inspired by the relatable behaviours of our nearest and dearest, whether a family, a sharehouse, colleagues or a bunch of mates
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.