Lead Louder
Lead Louder
To launch a movement behind Canadian black community empowerment non-profit the Alliance for Afrodescendent Leadership, we needed to create a symbol. Our solution: joining three exclamation marks together as a sign of unity and empowerment. It’s simple. It’s strong. It’s rallying. It’s cross-cultural. And it makes a statement without using a single word. The symbol represents the spotlight ALA is sharing with the community. It can act as a crown, closed fist or highlight. And it’s also the basis for the entire platform, structuring dynamic layouts and unlocking living-brand opportunities.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Advertising Agency
- Design Agency
- Client
- Alliance for Afrodescendent Leadership

