PAC NYC

Located at the historic World Trade Center site in Lower Manhattan, PAC NYC is a cultural center decades in the making — a place for people from all walks of life to gather and experience performing arts. Spanning show posters to signage, website to campaign, the design system establishes PAC NYC as a cultural beacon that invites the world in. An elemental logo references the cubic building’s form and expands to frame diverse content; a custom display typeface gives the brand a bold, inviting voice; color, imagery, and motion mirror the vibrancy and dynamism of the activity inside PAC’s walls.