The Tax Free Bagel
The Tax Free Bagel
Philadelphia goes hand in hand with bagels (59% of consumers use Philadelphia Cream Cheese on bagels). And in New York, people don’t know that they’re being taxed 8.875% for ordering a bagel schmeared with cream cheese. This is because a bagel needs to be sliced to get cream cheese inside of it; therefore, it’s legally considered a “prepared food.” Yeah, ridiculous. Philadelphia knew that if they helped people with this sneaky bagel tax, people were going to enjoy more Philadelphia cream cheese, tax-free.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- Philadelphia Cream Cheese
- Advertising Agency
- Production Company
- Client
- H&H Bagels
- Philadelphia Cream Cheese
- The Kraft Heinz Company

