If You're Into It, It's In The V&A

'If you’re into it, it’s in the V&A’ was a highly targeted campaign that heroed the breadth of the museum’s collection. We worked with curators to showcase 70 different objects across out of home, press, digital and social media, reaching the general public and the most passionate of collectors alike. Then we got crafty. From book-binding to gaming to metal-detecting, we produced a series of stunts and hid them across the UK for enthusiasts to stumble across. And we roped in the public. We recruited superfans to share their expertise on all things Taylor Swift, Crocs and more.