McEnroe vs McEnroe

McEnroe vs McEnroe

Michelob ULTRA’s McEnroe vs McEnroe pushed the boundaries of technology and entertainment, reminding people of the brand’s motto: 'It’s only worth it if you enjoy it'. John McEnroe got to experience what it's like to play his younger self thanks to innovative technology, which pitted him against AI versions of himself from the past. While many brands celebrate athletes’ legacies, no brand has enabled athletes to play against their own. McEnroe vs McEnroe served up unmissable entertainment to millions of people via an hour-long ESPN special shown in 52 countries.

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As much I don't want to admit AI is going to run the future of everything we touch, this campaign did it right. Craftsmanship of the work was impeccable, and they used the campaign to challenge what entertainment can be. I'm expecting more work will be like this in the future, but I commend this campaign for being quick in developing game-changing content.

Jax Jung
Global Creative Director
Cheil Worldwide

As much I don't want to admit AI is going to run the future of everything we touch, this campaign did it right. Craftsmanship of the work was impeccable, and they used the campaign to challenge what entertainment can be. I'm expecting more work will be like this in the future, but I commend this campaign for being quick in developing game-changing content.

Jax Jung
Global Creative Director
Cheil Worldwide

As much I don't want to admit AI is going to run the future of everything we touch, this campaign did it right. Craftsmanship of the work was impeccable, and they used the campaign to challenge what entertainment can be. I'm expecting more work will be like this in the future, but I commend this campaign for being quick in developing game-changing content.

Jax Jung
Global Creative Director
Cheil Worldwide

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McEnroe vs McEnroe