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HP - Printing Trees

Award: Wood Pencil

Wood Pencil / Sound Design & Use of Music / Audio Composition / 2022

Award: Wood Pencil

Wood Pencil / Film / TV/VOD Commercials 31 - 120 Seconds

In HP’s campaign, Printed Trees, a single tree grows to the sound and rhythm of a piece of paper being printed from an HP printer. This then builds, visually and sonically, to more and more trees being ‘printed’ to a symphony of printer sounds, until an entire forest and its thriving ecosystem have been ‘printed’. The concept supported the fact that, with a HP+ printing subscription, real forests are regenerated with every page you print. In fact, by 2024, HP will have restored 200,000 acres of forest.

What did the judges have to say?

"I love when brands have no shame to speak openly about a problem that they might be part of it. Such a string use of sound the printing six", complemented by the beautifully shot nature. A great contrast that smartly communicates real awareness that our Mother Earth really need."

Shereen Mostafa, Head of A/V Production, Leo Burnett Dubai

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