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I (Eye) am MIKAN

Award: Yellow Pencil

Yellow Pencil / Packaging Design / Small Batch / 2022

The packaging for I (Eye) am MIKAN focused on the expressiveness of eyes and the emotional power of eye contact – so much so that it always keeps eye contact. In order to reduce food waste, imperfect oranges were given a special plaster so that they could still be sold.

  • I (Eye) am MIKAN
  • I (Eye) am MIKAN
  • I (Eye) am MIKAN
  • I (Eye) am MIKAN
  • I (Eye) am MIKAN

What did the judges have to say?

"Food salvage that goes straight to the heart! With the simplest means – a pair of eyes and a plaster – this clever solution managed to make bruised mandarines not just appealing but desirable. Ideas like this promote food salvage and contribute to solving the food waste problem, without adding packaging. A simple design solution with big emotional impact."

Susanna Barrett, Creative Director & Co-Founder, The Studio

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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