I (Eye) am MIKAN
Yellow Pencil / Packaging Design / Small Batch / 2022
The packaging for I (Eye) am MIKAN focused on the expressiveness of eyes and the emotional power of eye contact – so much so that it always keeps eye contact. In order to reduce food waste, imperfect oranges were given a special plaster so that they could still be sold.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.