Absolut Voices

Every year, Absolut releases an end-of-year bottle around the world in an edition of around 2 million bottles. For 2021, Absolut celebrated the power of the human voice and the people who make an impact – the wavemakers – all over the world. The unique design of the Absolut Voices bottle was inspired by the soundwaves of those voices. The iconic Absolut bottle was completely reinvented in a conceptually strong and beautiful design, which communicated the idea in a truly impactful way.